At MMGY Global, I led the design of engaging, member-targeted email campaigns for the Kampgrounds of America (KOA) brand. I consistently developed fun, eye-catching layouts featuring custom illustrations and animations to promote special events and offers. These creative designs helped reinforce KOA’s playful brand identity and boosted member engagement.
Digital Assets - Camper Giveaway Email
I designed a giveaway email for KOA members featuring an animated badge to evoke excitement and exclusivity. The dynamic design effectively captured attention and drove strong engagement, resulting in a high click-through rate and a successful volume of submissions.
Email with Animated Hero Image
Digital Assets - Holiday Emails
I regularly designed holiday-themed email campaigns for KOA, incorporating custom illustrations and animations to capture the spirit of each event. These tailored design elements added a sense of fun and excitement, enhancing the overall user experience and reinforcing brand engagement during key seasonal moments.
U.S Version Email
CAN Version Email
Digital Assets - Holiday Emails
I consistently used motion graphics for KOA email campaigns, using After Effects and Illustrator to animate original illustrations. These playful, on-brand animations added energy and visual interest to the emails, earning positive feedback from the client for enhancing engagement and reinforcing KOA’s fun, family-friendly identity.
Animated Hero Image
Digital Assets - Eblasts
I regularly designed eblasts for KOA, adhering to brand guidelines and utilizing their image bank to maintain visual consistency. Targeted toward existing members, these emails effectively promoted deals and itineraries, consistently achieving high open and click-through rates while supporting overall campaign goals.
