Jonathan Hernandez - Sugatsune America Inc.

Led the design of targeted digital and print campaigns that increased engagement, supported sales growth, and elevated brand visibility. Created high-performing email marketing, catalog pages, and trade show materials while maintaining the company website and product imagery.

Campaign Development - Stainless Steel Hinge

I was tasked with launching a campaign for a corrosion-resistant hinge that we were launching. I developed two distinct visual directions that emphasized both function and aesthetic appeal that would speak to two different audiences. In one, I chose to go with a striking product shoot featuring water droplets on a stainless steel hinge, set against a black backdrop to highlight its durability and capture its luxury appeal. In the second, I introduced dynamic lightning imagery to symbolize the product’s resilience against harsh conditions, creating a bold, high-energy concept that emphasized the hardware as both innovative and weatherproof.

Print Ads

Ad Direction 1

Ad Direction 2

Digital Banners

Ad Direction 1 Banner

Ad Direction 2 Banner

Motion Graphics

Raw Photos

Raw Image

Edited Image

Raw Image

Edited Image

Raw Image

Edited Image

Art Direction - Tradeshow Graphics

For our largest trade show of the year, KBIS, I led the design of booth signage and messaging to highlight how our hardware enhances everyday convenience and joy. By layering product imagery and a central theme over our signature blue, I created a modern, cohesive visual theme. The core message, “Details that Elevate,” paired with emotionally resonant keywords, drew strong engagement from visitors and earned enthusiastic praise from both leadership and customers.

Graphics

Applied Graphics

Campaign Development - Ambassador Photoshoot

I was tasked with capturing on-site photography for a partner project using Sugatsune hardware. I shot candid images of builders at work and our hardware in real-world applications, showcasing product integration in an authentic setting. The photos were featured in print ads, digital banners, and social media, earning high praise from our sales team and leadership for effectively representing the brand’s quality and vision.

Photoshoot

Applied Assets