Campaign Development - Retro Ad
To promote our HES Concealed Hinge lineup, I led the development of a retro Japanese-themed campaign that celebrated Sugatsune’s 1930s heritage while highlighting product variety in a fun, creative way. I introduced a ninja mascot inspired by our Japan office, adding a playful, standout element that resonated with both our team and audience. The campaign successfully met the brief’s call for originality, resulting in branded materials like canvas bags and stickers that left a lasting impression.
Print Assets
Applied Graphics
Collateral Redesign
I led the monthly creation of product sell sheets and companion email campaigns for Sugatsune, targeting distributors, architects, and engineers. Each piece featured application photography and detailed specs to support project decision-making, while consistent use of brand colors reinforced familiarity across sectors. This approach effectively drove website and social traffic, generated new leads, and contributed to revenue growth.
Original Collateral
Redesigned Collateral
Campaign Development - Programmatic Ads
I developed targeted programmatic ad campaigns aimed at designers and engineers, tailoring messaging and creative direction to resonate with each audience. Leveraged Premiere Pro and After Effects to produce dynamic, visually engaging ads that drove increased online traffic and generated high-quality leads—creating new opportunities for the sales team and supporting overall business growth.