Campaign Development - Happy Hour Invites
To promote Sugatsune’s happy hour at the biannual IWF trade show, I designed a flyer featuring iconic Atlanta imagery—like the skyline and Georgia peaches—to spark local interest. I also produced a promotional email with an animated GIF to build early buzz. The campaign drew a strong turnout and reinforced our trade show presence. Due to its success, I was later asked to develop another invite for a major Las Vegas show, which also led to a successful event.
IWF Assets
KBIS Las Vegas Assets
Concept Redesign - Beauty & Toughness
I was assigned to redesign a campaign concept introduced by our parent company in Japan. Originally titled “Toughness & Beautility,” the campaign highlighted a line of handles known for their strength, beauty, and function. To avoid negative associations with the acronym “TB,” I rebranded the concept as “BT,” updating the logo and messaging to preserve the original intent while ensuring clarity and a more positive reception.
Original Concept
Redesign
Campaign Development - Product Display & Brochure
I was tasked with creating an informational decal and companion pamphlet to promote the FD-80 Pocket Door System. By identifying common customer pain points, my team and I crafted clear, targeted messaging that emphasized the product’s key benefits. The decal highlighted standout features to quickly capture attention, while the pamphlet provided straightforward solutions and ordering guidance—making the materials both informative and customer-friendly.
Decal & Brochure Designs
Inside Brochure
Outside Brochure
Display Decal
